Sponsorship Strategy
Successful sponsorship programs entail a three-way relationship with the Sponsor, the Property (event) and the Attendees. Each member of the agreement should receive some sort of benefit from the partnership and understand the “why” of the agreement and the relationship.
Sponsorship is part of an organization’s marketing budget and should provide tangible benefits that can be recorded and reported to show results and value. It is important that you can provide detailed demographic and marketing reach information to help our partners justify the spend. Sponsors want to leverage a connection and association with a respected brand to increase their revenue.
relationship sales TECHNIQUES
Communicate, collaborate and celebrate
Support To maximize Their revenue
Understand objectives, target market and assets
sponsorship benefits Ideas
Customized, creative and world-class
Creative sponsorship activations
Support making the connection between our audience and their product or service
Results And post event Reporting
Deliver on what was promised, provide documentation to ensure repeat funding
STRATEGY THAT BUILDS RELATIONSHIPS AND REVENUE
In order to create a World Class Live Event Sponsorship program, Sherpa Group Events will work with you to first understand and embrace the purpose of event sponsorships, what the industry standards are and what the “art of the possible” is for your events.
Successful sponsorship programs entail a three-way relationship with the Sponsor, the Property (event) and the Attendees. Each member of the agreement should receive some sort of benefit from the partnership and understand the “why” of the agreement and the relationship.
Sponsorship is part of an organization’s marketing budget and should provide tangible benefits that can be recorded and reported to show results and value. It is important that you can provide detailed demographic and marketing reach information to help our partners justify the spend. Sponsors want to leverage a connection and association with a respected brand to increase their revenue.
Let us help you strategize a sponsorship program with:
relationship sales Techniques
Communicate, collaborate and celebrate
Support To maximize Their revenue
Understand objectives, target market and assets
sponsorship benefits Ideas
Customized, creative and world-class
Creative sponsorship activations
Support making the connection between our audience and their product or service
Results And post event Reporting
Deliver on what was promised, provide documentation to ensure repeat funding